Mineral blue#244A69
The foundation. Logos, headlines, navigation.
A NEW IDENTITY, ROOTED IN COMFORT.PROPOSED DIRECTION / FOR OWNER REVIEW
Make yourself
comfortable.
A local home-comfort brand with a human touch.
Air conditioning. Heat pumps. Sabie, Mpumalanga.
LOCAL ROOTS. EVERYDAY COMFORT.
THE IDEA
A familiar little character.
A considered identity.
A gecko belongs naturally in the story of a South African home. Its curled body becomes a memorable symbol: a soft, open G, a watchful head and a few simple toes.
Mineral blue gives the identity a clear, airy foundation. Porcelain and pale blue open up the page, while soft terracotta adds a warm, human note. The result balances cool air with the warmth of home.
The tone is personal and practical. Distinct from Kon-Struct’s industrial red and graphite, but connected through Gerhard and a shared respect for good work.
THE LOGO FAMILY
A mark that feels
at home.
The curled gecko is the recognisable signature. The lowercase wordmark pairs a firm “gecko” with a lighter “air”. All supplied SVG lettering is outlined, so the artwork keeps its shape without installing fonts.
Give it room.
Leave at least half the symbol’s width clear around the full logo. Keep it away from page edges, busy photography and other marks.
Keep it legible.
Use the full logo at 140 px wide or larger on screen, and approximately 35 mm or larger in print. Use the symbol for compact placements; proof it at the final size.
Keep it consistent.
Use the supplied colours or single-colour versions. Don’t stretch, rotate, outline, add shadows or separate the letters. Keep small-print backgrounds plain.
COLOUR PALETTE
A breath of blue.
A touch of warmth.
Porcelain#FAF8F5
The breathing room. Main backgrounds.
Terracotta#E6A083
The invitation. Buttons and warm accents.
Air mist#E4EDF2
The supporting note. Panels and quieter spaces.
Ink blue#142F46
The anchor. Dark backgrounds and fine detail.
Suggested balance: 60% porcelain, 20% mist, 15% mineral blue and 5% terracotta. The balance is guidance, not a fixed formula.
Readable pairings: mineral text on porcelain or mist; ink-blue text on terracotta; porcelain text on mineral or ink blue. Avoid small apricot text on porcelain. HEX and RGB values are supplied; ask your printer to proof colour for the selected material and print process.
TYPOGRAPHY
Clear in conversation.
Warm in character.
Manrope is the primary website typeface: open, simple and contemporary. Georgia Italic adds a softer note to short headline phrases.
Use sentence case, generous spacing and short paragraphs. Reserve uppercase tracking for small labels. The logo uses supplied outlined artwork; don’t recreate it by typing the business name.
MANROPE / REGULAR → BOLD
Aa Bb Cc
0123456789
0123456789
Comfort comes home.
GEORGIA / ITALIC ACCENTMake yourself
comfortable.
comfortable.
WORDS THAT FEEL LIKE US
Talk like a person.
Start with the home.
Main brand line
Make yourself comfortable.
Homepage message
Comfort comes home.
Speak directly, warmly and practically. Ask about the room, the household and the outcome. Explain the next step. Let real experience support the story.
Use “Let’s talk about your space” and “A solution for your home”. Avoid unverified superlatives, guaranteed savings, invented testimonials and urgent offers without a real basis.
IN THE REAL WORLD
A useful identity.
Beyond the website.
Make yourself comfortable.
AIR CONDITIONING & HEAT PUMPSGerhard du PlessisGecko Air
067 537 8696
gerhard@kon-struct.co.za
Sabie, Mpumalanga
geckoair.co.za · proposed web addressgerhard@kon-struct.co.za
Sabie, Mpumalanga
BUSINESS CARD / LAYOUT CONCEPT
geckoair
SOCIAL POST / ILLUSTRATIVE CONCEPT
IMAGERY & GRAPHIC LANGUAGE
Show the feeling.
Prove the work.
Use natural light, real materials, lived-in rooms and local landscapes. Let curved framing and fine airflow lines soften otherwise simple layouts. Use service illustrations to identify solutions, plain text links for navigation and a small speech-bubble cue only for the main contact action. Avoid repeated arrow badges.
Use genuine project photography when available, with accurate captions. Generated lifestyle imagery can set a mood but must never be presented as an installation completed by Gecko Air.
YOUR STARTER PACK
Ready to review.
Ready to build on.
Four logo colours and matching symbols in SVG and transparent PNG, a square social avatar, a branded sharing image, palette files and usage notes. This is a proposed identity, pending owner acceptance. Business-card and social layouts are examples, not print-production artwork.
Read usage notes Explore the websiteLogo design is original vector artwork created for this direction. Font outlines are derived from Segoe UI; no Microsoft font files are distributed. Manrope’s licence is included with the pack. No trademark clearance is claimed.